“JAJAQUCYA”, SUPER MARIO AND PRINCESS PEACH’S PERSONAL TAILORS.
大阪発ショップの 「ジャジャクチャ」。もしや、マリオとピーチ姫の仕立て屋？と様々な意味で「奇想天外」。
[UPDATE Fall 2013] jajaqucya has unfortunately closed doors. The brand NICE TO MEET YOU will live on, however, please check them out!
【更新】ジャジャクチャがあいにく閉店いたしました。ブランドのNICE TO MEET YOUは続くそうなので、是非これからもご応援ください！
I always get a kick out of visiting the Jajaqucya (pronounced “jaJA-kucha”) shop when I’m in Osaka because it’s like I’m stepping into a video game. I mean, if Super Mario and Princess Peach had a giant closet in their castle of love it might look something like this. And the owners of Jajaqucya, who design their own brands Nice to Meet You and Kisotengai, just might be Mario’s royal tailors.
The clothes might be tough to parse….there is so much going on in one outfit it’s like a neon-80s-Tokyo-street totem pole, but the story here is not in how “crazy” it is. I am actually EXTREMELY impressed at the high patterning skills these guys possess and their affinity for lighthearted, tongue-in-cheek 3D designs. I hired them to make a costume for an Adidas show and it came back to me in 24 hours, sewn to perfection.
大阪に行くと毎回、ジャジャクチャのお店に興奮しゾクゾクする。
このブランドがどんなスタイルを一言で説明するのは難しい。多分、
愉快な見た目はもちろん、
And you thought Tanuki had big….
As is super popular in Japan now, the sizes are extremely large, except for the jacket I tried on which I was told was “ladies” size. They kind of capture the entire zeigeist of what’s big in Japan streetstyle now. Neon, hip-hop silhouettes, anime, 80s nostalgia, and irony. But the humbleness of the designers are what remind me I`m in Japan.
They have a new line called “Kisotengai” 奇想天外 (“cosmically crazy”) which takes funny spins on vintage shirts with toys and other doodads.
Visit Jajaqucya (URL below), they will be very pleased to meet you.
レディースサイズって言われて試着したジャケット以外は、いまでは日本で大人気な
新しく発表された”奇想天外”というラインは、
ジャジャクチャのオンラインサイトは下記。
Kisotengai one-off vintage line “奇想天外”ライン
“Nice to meet you” signature print
ナイストゥーミーチューのシグナチャーもチーフ
A contemporary suggestion. For JIMON magazine,
Photo:Photo by Tomokazu Hamada
下記はJIMON雑誌でNice to meet youを使ったコンテンポラリーなコーデの提案
Jajaqucya/Nice to meet you/Kisotengai
Assistant editor, Chie Onozaki