DIGGING THE CREATIVITY OUT OF THAILAND. THE COOLEST BRANDS WE SHOULD ALL KNOW.
まだまだ世界へ配信の少ない、知るべきタイの素敵なブランドをリストアップ！かわいい、かっこいい、とにかくCHECK！ When I think of brands that come out of Asia, the stereotype goes that there isn’t a lot of creativity or originality. In Bangkok for fashion week though, I was incredibly impressed with the amount of color, fantasy, prints and how the brands build up their own “worlds” through visual merchandising so well. これまで、アジア出身のブランドというとどこかクリエイティビティやオリジナリティに欠けるステレオタイプなスタイルが思い浮かびました。でも、今回初めてバンコクのファッションウィークに行って驚いたのが、現地の新人デザイナー達のカラフルでファンタジーあふれる作品。プリントなどの最先端の技術も随所に見られ、その上素晴らしいヴィジュアルマーチャンダイジングでブランドの世界観を存分に発揮している。 There were quite a
BANGIN’ BANGKOK! ELLE FASHION WEEK AND BIFF IN THAILAND 2013 SS PART 2
PART 2 バンコックのブーム！ELLE主催２０１３年SSファッションウィークでタイを体験してきました！ The thing about Elle Fashion Week in Bangkok is that because its perpetually hot around the year, the local designers have little to no sense of seasons. So then the fashion industry became this little self-contained world where the brands just each have their own shops in malls and don’t have to worry so much
BANGIN’ BANGKOK! ELLE FASHION WEEK AND BIFF IN THAILAND 2013 SS PART 1
バンコックのブーム！ELLE主催２０１３年SSファッションウィークでタイを体験してきました！PART 1 A week before Tokyo Fashion Week was Elle Fashion Week Bangkok and the Bangkok International Fashion Fair (BIFF). I traveled with a HUGE group of almost 100 people invited from around the world, including 40 buyers and 20 media journalists and a few bloggers. This was the best of the world, with Barneys,