
THE CHICEST VIVE VAGINA. NOT WHAT YOU THINK BUT MAYBE WHAT YOU THINK. 今やネットで話題、でも謎めいたVIVE VAGINAとは一体どういうブランド?
I`m going to talk about “Vive Vagina”. Ok, you get 3 seconds to overcome your initial urge to giggle/drop your jaw…. 3….2….1…. Ok, compose yourself and come back to me. VV is mostly known as a tights brand with a certain pattern painted on the shins. It looks like a cutesy UFO or POP-style planet

GATSBY BRINGS EXTRAVAGANCE TO TOKYO. THE GREAT GATSBY COSTUME EXHIBIT AT PRADA AOYAMA OPENING PARTY
華麗なるプラダ青山。「ガッツビー」の映画から40着の展示を豪華なレセプションで狂騒の20年代を東京で再現! The 80s? Meh. The 50s? Hrm. The 20s? OH YEAH, the bees knees, baby!! Baz Luhrman’s “The Great Gatsby” has been out for awhile in the US, but it just got it’s Japan premier on the 14th. The day beforehand, Prada threw a huge bash at its Aoyama flagship with 40 of the

2D IS THE NEW BLACK. THINK GRAPHICS’ ILLUSTRATED AND STUFFED TROMPE L’OEIL NECKLACES.
非売品を売物にし、関東と関西のカルチャーの違いを経験。そしてTHINK GRAPHICSで発見したトロンプルイユのネックレスがどれほど素敵か・・・ 2D is the new black. Graphics and illustrations on clothing are the best way to make a piece completely original. It’s a good thing Japan is never short on brilliant artists! Here’s a design firm that really impressed me and compelled me to shop. I don’t know about you guys, but I tend

“JAJAQUCYA”, SUPER MARIO AND PRINCESS PEACH’S PERSONAL TAILORS.
大阪発ショップの 「ジャジャクチャ」。もしや、マリオとピーチ姫の仕立て屋?と様々な意味で「奇想天外」。 [UPDATE Fall 2013] jajaqucya has unfortunately closed doors. The brand NICE TO MEET YOU will live on, however, please check them out! 【更新】ジャジャクチャがあいにく閉店いたしました。ブランドのNICE TO MEET YOUは続くそうなので、是非これからもご応援ください! I always get a kick out of visiting the Jajaqucya (pronounced “jaJA-kucha”) shop when I’m in Osaka because it’s like I’m stepping into a video game.

ZAHA HADID’s OTHERWORLDLY PRODUCTS NOW AVAILABLE TO PURCHASE BY EARTHLINGS. ZHD SHOP OPENS IN LONDON
宇宙的な美造で有名な建築家ザハ ハディッドがいよいよファッションアイテムまで揃うZHDショップをオープン! Even though it’s kind of unfair to trained fashion designers, I always think it’s pretty cool when an architect designs fashion pieces. And it’s *especially* cool when that designer is Zaha Hadid, one of the most famous architects living today. In fact, she has only been popular for about 10 years now,

MUST SEE: VFILES TV WEB SERIES “MODEL FILES”. FASHION’s ATTEMPT AT HUMOUR IS ACTUALLY PRETTY…..FUNNY.
必見!Vマガジンの送るウェブTVシリーズ「MODEL FILES」!普段まじめすぎるファッション業界は実はユーモアたっぷりなバッシングも受けられるんだよ The fashion industry thrives on the image of perpetual bitchface and feels it should be taken seriously at all times. Some of its antics are very strange to outsiders so its a common target for ridicule (Ab-Fab, The Devil Wears Prada). But these days breaking the rules is always considered cool, and making

IT MAY BE BASIC BUT IT ISN’T BORING. UNIQLO’s LIFEWEAR REFORMS THE BASIC WITH PANACHE
人生はベーシックを着たって、けっしてクリエイティブにいけないことはない、でしょ?それを謳うユニクロのLIFEWEARコーラス “A ‘basic bitch’ likes those normal brands and wears them all the time because that’s some basic shit.” That’s girlie rapper Kreayshawn wisely warning us on the trepidations of being basically boring. 「ベーシック女ってそこらへんによくあるブランドが大好きでそればっかり毎日きてるでしょ。だって、くそベーシックなんだから。」今アメリカで、basic=つまらない、を謳うガールズラッパーのKreayshawnは、彼女らしい言葉でそう警告している。 But hey, can basics also be cool and creative? Honestly, unless you’re God or Grace Jones, “basic” is

ROGGYKEI “HORIZON II” FW 2013. RETRO MEETS FUTURE, TROPICAL MEETS URBAN, OSAKA MEETS PARIS.
大阪発ロギーケイのデジタルプリント初挑戦はモードなトロピカル地平線をムーディに展開。秋冬2013年 It seems like many Japanese brands try as best they can to show how organic they are, and it heavily influences the entire high-end industry’s aesthetics. By organic, I mean “one with nature”. ie big, loose silhouettes, natural colors, linens, and simple patterns not offensive to mother nature. Roggykei is one of the few
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